$2,500–$4,500 before a single sale
That is the realistic midpoint for one launch bought from freelancers and tools. Keeping one product's marketing running afterwards costs another $450–$1,550 a month.
Line items and sources in the table below.Self-host licence · v1
The system that took five products from a Reddit thread to a live Stripe storefront with scheduled video. Licensed, self-hosted, yours.
One-time payment, no subscription. It runs on macOS and needs your own Claude Code subscription plus Cloudflare and Stripe accounts before it does anything. Every one of those bills is in the table below.
$ ap step product-06 3 done✗ blocked — site/index.html has 4 unfilled placeholders✗ blocked — offer.amountCents is empty $ ap step product-06 3 done✓ step 3 done · 2 outputs written · run logged
§ 01 what a launch costs when you assemble it
Launching one small digital product properly means market research, a landing page with working payments, the product itself, short-form video, and scheduled posting. Every one of those has decent tooling. Nothing joins them up, so you do it yourself, by hand, between five invoices.
That is the realistic midpoint for one launch bought from freelancers and tools. Keeping one product's marketing running afterwards costs another $450–$1,550 a month.
Line items and sources in the table below.Across 146,271 Gumroad products, 44% earn nothing at all. A $4,000 launch cost has to clear before anything else does, and most launches never get there.
Source: State of Gumroad 2026, insightraider.com.The page says four scripts; the zip has twelve. The video hook does not match the headline. The domain in the meta tags was never bought. Nobody's tool checks any of that, because the check spans two tools.
Every one of those shipped here before the gates existed.The closest thing to step one that ever existed as a product was GummySearch. It shut down on 30 November 2025 after Reddit revoked commercial Data API licensing.
That is why the research step here drives a real Chrome session instead of an API. It is also the most fragile part of the whole system. Read the FAQ before you buy. Source.
Every figure above is a published market rate with a link, not a projection. None of it says what you will earn. The full working, including the figures that could not be sourced, is in the research this page was built from.
§ 02 total cost of ownership · read this before buying
This is the strongest argument against buying, so here it is in full. The licence is a one-time fee for the pipeline, the agents and the gates. Every vendor below still bills you separately, and none of those accounts are included, resold or discounted here.
Put plainly: if you do not already have a Mac, a Claude Code subscription and your own Cloudflare and Stripe accounts, this is not for you, and no discount fixes that.
What you are buying is the part nobody sells: the state machine that joins six steps together and refuses to advance when the work is not actually done. The tools were never the missing piece.
§ 03 how it works
Download the kit, unzip, run the setup guide. The CLI has zero runtime dependencies; npm ci is only there for the test runner. Then ap new <slug> scaffolds a project folder with all six step directories.
ap next <slug> tells you the current step, which skill runs it and what a human still owes. You open a Claude Code session, run that skill, and it delegates the long work to the role-scoped agents. State lives in project.json, not in the chat, so tomorrow's session starts where today's stopped.
ap step <slug> N done is checked, not trusted. The step's outputs must exist on disk, contain no unfilled placeholders, and the fields the next step reads must be set. If any of that fails it prints the exact reason and refuses. That refusal is the product.
§ 03b the six steps
◆ a gate sits between every pair of these
Steps 1 and 4 need you at the keyboard. Reddit access goes through a real Chrome session and a human clicks the captcha; the three social signups are done by hand on purpose, because automating a platform's signup form is how the account gets banned six months later, once it matters.
§ 04 the offer
Self-host licence
$1,499
one time · instant gated download · 78 files, ~155 KB
ap CLI — state, the six steps, the gates and the run ledger, with zero runtime dependencies30-day refund, no questions asked. Email the address on your receipt and say the word refund. You keep the files; I am not going to argue about a zip.
No revenue claim is made anywhere on this page. This ships a product. It does not make anyone buy it. Three of the five products built with it are still commercially unproven.
Done-for-you setup · enquiry only
$3,500
not open yet · no payment taken here
Your address is stored for this one thing and nothing else. No list, no sequence.
§ 05 the awkward questions
ap CLI (state, steps, gates, run ledger), 11 role-scoped agents, 12 skills, the project templates including the Stripe Pages Functions and the paywalled download, nine scripts, four documents led by a 592-line architecture write-up, 22 passing tests, a single-operator commercial licence and a setup guide written for this kit. No accounts, no credits, no support, no hosted version.LICENCE.md inside the zip — read it before you buy if it matters, and email me and I will send you the licence text first.